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May 14, 2014

Mark Whitney to Present on "Employee Use of Social Media and its Impact on Employer Efforts to Protect IP and Business Relationships" (Lawrence, MA)

On May 14, 2014, Mark Whitney will present a seminar entitled, "Employee Use of Social Media and its Impact on Employer Efforts to Protect IP and Business Relationships" at the May meeting of the Greater Merrimack Valley Human Resource Association, a local SHRM chapter.  The program wil be held at NECC Riverwalk, in Lawrence, MA, and runs from 8:00-10:30 a.m.

Seminar description and agenda:

In the age of social media, employees everywhere are forging relationships on-line with customers, colleagues, partners, and vendors.  Whether the employee is posting on Facebook, Tweeting, networking on LinkedIn, blogging, or something else, these all present difficult issues for employers trying to protect their valuable IP and business relationships.

  • Can employees circumvent prohibited conduct through use of passive social media use?
  • Can a former employee’s update to a social media page violate a nonsolicitation obligation? 
  • To what lengths can an employer go to govern employee social media use? 
  • Who “owns” the social media account created by the employee? 
  • What privacy rights does an employee have with respect to work-related social media usage?
  • What policies should a company have?
  • How can contracts be used or modified to provide greater protection?

These and many other vexing questions will be considered at our May meeting by Mark Whitney, a GMVHRA member and a lawyer who specializes in the areas of executive duties owed to employers, restrictive covenants/employment contracts, and legal strategies to maximize IP/business relationship protection.  Mark will explore the many questions raised by employee social media use and highlight lessons learned from recent cases.  Mark will focus in particular on steps human resource professionals can take to better protect their employer, raise awareness among management, implement policy enhancements, and utilize contracts more effectively.

For more information and to register, please visit the GMVHRA's website.